WoW Market Research Currency Guide

Market Research is the unique currency for The War Within, tied to the fifth secret Undermine cartel, the Darkfuse Solutions faction. This is the one and only source of reputation farming that unlocks a wide range of rare cosmetic rewards for players, including a mecha-mount and a stylish chest transmog. In this guide, we'll tell you everything you need to know about Market Research and the best ways to farm it quickly.

What is Market Research?

As mentioned, Market Research is a faction-specific currency tied to the secret Undermine cartel you can unlock after completing the Undermine campaign and killing the Liberation of Undermine last boss on any difficulty. The main feature of Market Research is that the only thing you can buy with this currency is the Box of Darkfuse Miscellany; all other reputation rewards cost Resonance Crystals.

But there's a catch: the Box of Darkfuse Miscellany, which grants 500 reputation points, is the only way to earn reputation with the Darkfuse Solutions faction. So, if you want to obtain the faction rewards, you can't skip farming Market Research. In total, you'll need to buy 84 Boxes of Darkfuse Miscellany for 8,400 Market Research. Now let's go over the main sources of this currency.

How to Get Market Research

After unlocking access to Darkfuse Solutions, nearly every action you take within the Undermine zone will reward you with some amount of Market Research. Let's break down all the possible sources in detail:

• Normal Undermine mobs and Shiny Trash Can – chance to drop 1 Market Research.
• Normal rare enemies in Undermine – 1–2 Market Research.
• Cartel rare enemies in Undermine – 3–4 Market Research.
• Elite rare enemies in Undermine – 5–6 Market Research.
• Darkfuse Precipitant – 12–14 Market Research.
• SCRAP dig chest – 14–16 Market Research.

Typically, the SCRAP event and hunting rare enemies are the go-to methods for efficient reputation farming. However, there is one superior tactic you can use to skyrocket your Darkfuse Solutions reputation.

Easiest Way to Farm Market Research

The activities we talked about earlier will usually let you reach Exalted reputation with Darkfuse Solutions in about 15–20 hours. The second option, which you're about to learn, gives you the opportunity to farm around 1,000 Market Research per hour.

1. To start, you must hit Friendly reputation by earning 3,000 reputation points through any activity from the list above.
2. Once you do, you'll be able to purchase an Experimental Goblin-FUEL Supplement and a Prototype Auto-Advertiser for 100 Resonance Crystals each from the Darkfuse Solutions quartermaster Sitch Lowdown in Undermine (/way 30.6 38.8). These items reduce your HP and empower your enemies, but they also increase the amount of Market Research you can loot from foes.
3. At this point, head to the Castaway Cove spot in the northeastern part of Undermine. There, you'll find plenty of easy-to-kill mobs with a fast respawn rate. You can join a group for this activity or farm the mobs solo.
4. Don't forget to use the Experimental Goblin-FUEL Supplement every hour, place the Prototype Auto-Advertiser pillar every five minutes, and kill mobs inside the marked area.

That's all there is to it. The last thing you need to do is find an interesting podcast while you farm Market Research.

Good luck hunting for your desired rewards, collector! And don't forget to check out our Darkfuse Solutions reputation guide to learn more about the faction and its rewards.